Latest News
BJP's magic-bullet approach to social media for Election 2019

With less than 10 days left for the most awaited General Election of India, where the country selects its next prime minister, global social media giant Facebook, which also owns Instagram and WhatsApp, took down around 700 pages for showing “coordinated inauthentic behaviour”, associated with...

Specials Elections 2019
Facebook takes down 700 fake pages ahead of elections

Social media network Facebook, in its first big crackdown ahead of the Lok Sabha polls, has taken down around 700 pages associated with various political parties in India. The global giant cited “coordinated inauthentic behaviour” for removing the pages over four separate takedowns.

iWorld Social Media
TV sees 53% dip in political ad insertions as compared to 2014: TAM AdEx

For almost three decades, TV has remained the preferred choice for political parties to advertise during the poll seasons, given its mass outreach. However, despite leading the charts in terms of ad insertions made on any traditional medium, TV has seen an indexed dip of 83 per cent in ad...

Television TV Channels Viewership
Indian political parties focus on FB ads before election

All political parties have started taking digital seriously and are spending on Facebook ads before the upcoming elections.

iWorld Social Media
BJP leads ad-insertions for August-November 2018

The general elections of 2019 are just around the corner and for the past few months a feirce political battle is ensuing in some of the major Indian states including Madhya Pradesh, Telangana, and Rajasthan.

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required