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TV sees 53% dip in political ad insertions as compared to 2014: TAM AdEx

For almost three decades, TV has remained the preferred choice for political parties to advertise during the poll seasons, given its mass outreach. However, despite leading the charts in terms of ad insertions made on any traditional medium, TV has seen an indexed dip of 83 per cent in ad...

Television TV Channels Viewership
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Indian political parties focus on FB ads before election

All political parties have started taking digital seriously and are spending on Facebook ads before the upcoming elections.

iWorld Social Media
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BJP leads ad-insertions for August-November 2018

The general elections of 2019 are just around the corner and for the past few months a feirce political battle is ensuing in some of the major Indian states including Madhya Pradesh, Telangana, and Rajasthan.

MAM Marketing Brands
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US broadcasters could go to Congress in Aereo dispute

MUMBAI: The fight between the US broadcasters like Fox and Barry Diller-backed Aereo is likely to get hotter. There is possibility of the broadcasters could appeal to the US Congress.

Technology Software Applications
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Issues sorted out to make India a hub for printing sector: Soni

NEW DELHI: Information and Broadcasting Minister Ambika Soni has said that all issues relating to problems being faced by the print industry, including the issue of advertisements from the Directorate of Advertising and Visual Publicity, are being sorted

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