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Rentokil Initial appoints Mark Gillespie as Asia MD

Mumbai: Pest control and hygiene services company Rentokil Initial on Friday announced that Mark Gillespie, currently managing director, Rest of World region, will succeed Paul Cochrane as the new managing director, Asia & Menat region. Cochrane retired at the end of March, after serving...

MAM Media and Advertising People
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Havas Media bags the integrated mandate for Valvoline

MUMBAI: Following a multi-agency pitch, Havas Media India has secured the integrated mandate of lubricant company Valvoline – ‘the Original Engine Oil’. The mandate includes offline, online and OOH duties. Havas Media Group India president & chief client officer Uday Mohan led the pitch, and...

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Maulik Kalamthekar to lead consumer engagement strategy for WolfzHowl

Mumbai: Brand strategy consultancy Wolfzhowl Strategic Instigation has brought on board Maulik Kalamthekar as the lead of consumer engagement strategy. This is Maulik’s second stint at the behaviour change strategy firm.

MAM Media and Advertising People
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GUEST COLUMN: Why do companies need to be more consumer-centric than brand-centric?

Mumbai: Experts and professionals have long debated the merits of customer-centricity versus brand-centricity. I have to say that it’s not one against the other; instead, both complement each other. With the fast-changing business landscape, the tenets of marketing and brand value have evolved...

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The Trade Desk launches new media trading platform Solimar

Global advertising technology company, The Trade Desk (NASDAQ:TTD) announced Thursday the launch of its new trading platform, Solimar that will help marketers optimise their digital advertising campaigns across the open internet.

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