MUMBAI: America?s leading business news channel CNBC has rebranded the network?s primetime programming, CNBC Prime, which will debut on 5 March. The rebranding includes a new logo that embodies the shift in primetime programming.

As part of its strategy to explore new formats in primetime, CNBC has also green lit two additional series, Family Business Project and The Big Fix.

Family Business Project gives owners of small family businesses a chance at a game-changing big money prize while The Big Fix follows Marcus Lemonis, self-made master of business turnarounds with a portfolio of over 100 successful companies, putting over $2 million of his own money to turn around failing companies all across America.

"It?s an exciting time at CNBC," said CNBC President and CEO Mark Hoffman. "We are capitalizing on the success of our network. We?re no longer about bulls and bears when we are off the clock. The theme of money threads through everything we do, but the programming equity in primetime lies in the stories and characters themselves."

The network has already announced two series set to premiere on 5 March, Treasure Detectives and The Car Chasers. These are the first new series to kick off CNBC Prime.

"In prime, we?re taking a more personal look at business and money," said CNBC?s SVP of Primetime Alternative Programming Jim Ackerman. "That backdrop encompasses all the elements of great story. These are shows that speak to the American Dream. It?s about ambitions and second chances; failure and success."

MUMBAI: NBCUniversal and Cablevision Systems Corp have entered into an extensive affiliation agreement to continue to offer portfolio of sports, news and entertainment broadcast and cable content to Cablevision TV customers.

The long-term agreement includes expansive rights to on-demand content from NBCUniversal?s cable and broadcast network portfolio, and access to live channels across multiple platforms, both in and out of the home.

In addition, the comprehensive agreement covers retransmission consent for NBC and Telemundo owned stations and continued carriage of NBCUniversal?s top rated cable networks including USA, Bravo Media, cloo, Chiller, CNBC, E!, G4, MSNBC, mun2, NBC Sports Network, Oxygen Media, Style Media, Syfy, Telemundo Media and The Golf Channel as well as Comcast Sports Network Philadelphia.
 
?Cablevision has always been a terrific partner to NBCUniversal and I?m thrilled they continue to recognize the worth of our top quality broadcast and cable networks and the value a multi-platform offering brings to their customers,? said NBCUniversal Executive Vice President, Content Distribution Matt Bond. "This broad agreement validates how content providers and distributors can come together and develop mutually beneficial deals of this magnitude.?

?This agreement ensures our customers will continue to enjoy many of the great networks and brands of cable television for years to come, including NBC, USA, CNBC and Bravo,? said Cablevision?s senior vice president of programming acquisition Tom Montemagno. ?It also, for the first time, allows us to deliver this programming to our customers outside the home, and we look forward offering a variety of these new NBCUniversal services starting early next year.?

Mumbai: CNBC TV18 is launching a show with young, upcoming innovators competing with each other to convert their dreams into reality.

Titled ?20 Under 20: Transforming Tomorrow?, the show is premiering on 6 October. The first part of the series will air on October at 9.30 pm while the second part will air on 13 October at the same time slot.

Silicon Valley visionary Peter Thiel is on a mission to find the next generation of entrepreneurs. In ?20 Under 20?, he searches for the ?brightest? ideas that have the potential to transform the world.

The show captures various moments of ?thrill?, where college students under the age of 20 present their thoughts for the ultimate motive of acquiring the Thiel Fellowship, which grants $100,000 per project.

MUMBAI: History TV18 will telecast a show titled ?India on Four Wheels? at 9 pm on 20 September. The show will also be aired on CNBC TV18 on 22 September at 9:30 pm.

?India on Four Wheels? is a discovery of a country on the move by two journalists Justin Rowlatt and Anita Rani, who embark on an "epic" road trip across the length and breadth of India. During their voyage crisscrossing cities and rural India, they both encounter and discover the effects of the booming car industry leading them to realise how a country?s economic augmentation is fanning the growth of the car industry.

Rowlatt and Rani start their journey from New Delhi and navigate in two opposite directions, with an aim to meet after three weeks. Rani starts her trip in a new Indian made Mahindra 4x4 jeep, while Rowlatt leaves towards the East in Hindustan Motor?s Ambassador.

Halfway through her journey, Rani reaches Mumbai. She discovers some of the "fastest" and "most dangerous" roads in the country.

Rowlatt, on the other hand, steers his Ambassador on some of the bumpy roads of the country, meets farmers who gets their first taste of motoring and witnesses the effects of burning fossil fuel on precious ecosystems. During his travel, he probes into the darker side of India?s economic revolution, the retrofit of industrialisation on environment and how the majority of people are still cut off from India?s financial prosperity, the channel said.

Mumbai: CNBC-TV18 is launching a new series titled ?What Women Really Want? on 11 August.

The show will air every Saturday at 8 pm.

?What Women Really Want? is a show that looks at how women today are negotiating the interplay between power, money and balance.

As the name suggests, the series aims to open a dialogue between successful women CEOs and mid-career professionals struggling with workplace dynamics. CNBC-TV18 executive editor Shereen Bhan talks to women achievers from all walks of life like NSE joint MD Chitra Ramakrishna, Crisil MD and CEO Rupa Kudva and ISRO?s Tessy Thomas.

The show will present what corporations like P&G, PepsiCo, Intel, HCL, Deloitte are doing to create equal opportunity platforms and what the latest academic research from Harvard Business Review, McKinsey and Catalyst reveals about what women can do to move up the corporate ladder.

Bhan said, "Over the past two decades, there has been a 360 degree change in the attitude of Indian women. We are seeing more women in leadership positions, and taking on various roles that were earlier ?suitable only to men.? While there has been a definite change in the dynamics of the corporate world, the issues and concerns faced by women still remain prominent. ?What Women Really Want? is our way of being perceptive about these issues and finding a resolution. We have interacted with many women corporate super achievers in our show and it was quite an insightful experience - both intimidating and inspiring."