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Emotions rule the roost in top international ads

MUMBAI: With temperatures dipping and holiday season around the corner, brands overseas are churning out more dollars to advertise and communicate with viewers. This is the foreign version of India’s Diwali time when ad slots are exorbitantly priced. Using the Christmas holidays, every brand tries...

MAM Marketing MAM
Brands kick off holiday ads way before Christmas

MUMBAI: A famous quote in advertising correctly justifies the medium - ‘Creativity without strategy is called art, creative with strategy is called advertising'.  It does stand true as advertising is creatively conveying your message to the viewers. Ad folk are obsessed with creativity which...

MAM Media and Advertising Ad Campaigns
#SantaIsStuck: MTV beats demonetisation blues

MUMBAI: It is that time of the year when the smell of cakes fill the air, carols are sung and gifts are exchanged! As the country celebrated Christmas, MTV helped Santa Claus break free from the shackles of demonetization. With everyone’s going through a cash crunch (including Santa), MTV decided...

MAM Media and Advertising Ad Campaigns
Christmas, New Year specials on television

MUMBAI: Come December! People are in a party mode to usher in the Christmas and New Year Eve. To add to this devil-may-care season, the English entertainment, movie channels, music channel and kids channels have also gone that extra mile to wind up 2016 for its viewers.

Television TV Channels Kids
Bring in festive fun on 25 Dec with animated movies

MUMBAI: The warmth of Christmas is best enjoyed with the entire family, and Star Movies will celebrate this special day with some of the best animated Disney titles as part of the Jingle All Day festival.

Television TV Channels English Entertainment

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