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BKT tyres to sponsor six IPL teams

NEW DELHI- Indian multinational group Balkrishna Industries Ltd (BKT Tyres) will sponsor six Indian Premier League teams, including reigning champions Mumbai Indians, in the upcoming edition of the tournament, starting September 19 in the UAE. Apart from Mumbai Indians, BKT will sponsor Chennai...

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Equitas Small Finance Bank Limited is now the official retail banking partner of Chennai Super Kings

Equitas Small Finance Bank Limited (the “Bank”), the largest small finance bank ("SFB") in India in terms of number of banking outlets as of March 31, 2019 (Source: CRISIL report), becomes the official retail banking partner for Chennai Super Kings. The Bank becomes the official retail banking...

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IPL 2020 auction: Pat Cummins, Glen Maxwell top overseas buys; Piyush Chawla biggest Indian buy

It was a day of records at the Indian Premier League (IPL) 2020 auctions in Kolkata on 19 December. When the hammer went down on the acquisition of Australian pacer Pat Cummins at Rs 15.5 crore by Kolkata Knight Riders (KKR), it announced a record for the highest price paid for a player in the...

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IPL brand valuation hits $6.3 bn in 2018

The year 2008 was the beginning of a new era for sports in India with the launch of the Indian Premier League (IPL). Statistics show that 93 per cent of all sports viewers in 2018 watched cricket content and a report by Duff & Phelps pegged the brand valuation of IPL in 2018 at $ 6.3 billion.

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Gulf Oil launches musical 'Dum Andar' campaign with MS Dhoni, CSK players

Gulf Oil Lubricants India Ltd, part of the Hinduja Group has launched its ‘Dum Andar’ campaign featuring players from the Chennai Super Kings (CSK) team of the ongoing IPL season.

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