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MTV bolsters original content offering to dominate youth channel space

After Star India had decided to pull the plug on its youth channel Channel V, Viacom18’s MTV channel is the only one left to entertain viewers with the original content. The tug-of-war between MTV and Channel V was worthwhile as the audiences were served with the plethora of original content.

Television TV Channels Viewership
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Regulatory hurdles prompt Star to telecast IPL's Kannada feed on Star Suvarna Plus

MUMBAI: Star India’s attempts at securing an exclusive sports channel for its Kannada viewers is unlikely to see the light of day this season of the Indian Premier League (IPL). The launch of Star Sports 1 Kannada has presumably been put on hold due to regulatory hurdles and, instead, the Kannada...

Television TV Channels Sports
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IPL 2018 gets a makeover with Star India

MUMBAI: IPL 2018 not only has a new destination channel but has changes that have been requested and accepted for the first time.

Television TV Channels Sports
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Channel V: A walk down memory lane

MUMBAI: As the curtains draw to bring an end to Channel V, not getting nostalgic is not easy. After years of struggling to find its way out of the rut-in search of viewers and trying to please the bean counters-the time to hang up the boots hasn’t come a moment too soon.

Television TV Channels Music and Youth
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Channel V launches ‘Only On V’, ties up with Sanam

In a step to further strengthen its position as a music channel, Star India’s Channel V has launched Only On V. The platform plans to offer differentiated content akin to the tastes of the new generation which enjoys both Indian and international music.

Television TV Channels Music and Youth