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ASCI PROCESSES COMPLAINTS AGAINST 590 ADVERTISEMENTS, OF WHICH 558 WERE REGARDING MISLEADING CLAIMS

In August and September 2018, ASCI investigated complaints against 590 advertisements. For 131 advertisements, the advertisers promptly ensured corrective action as soon as the complaints were received.

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ASCI introduces 'Independent Review Process', appoints Justice Mudgal as chairman

The Advertising Standards Council of India (ASCI) has introduced an 'Independent Review Process'. This procedure facilitates an independent mechanism to review the recommendations made by Consumer Complaints Council (CCC) if either the advertiser or the complainant is dissatisfied with such...

MAM Marketing Brands
Healthcare products lead in ASCI norms breach, 143 complaints upheld

MUMBAI: Healthcare products, followed by education category, led in breaching various norms set by Advertising Standards Council of India (ASCI) on advertisements and getting hauled up for the same in the month of January this year, according to an official statement from the advertising self-...

MAM Media and Advertising Media Agencies
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Hathway rebrands in-house channels

Hathway Cable and Datacom Limited has given a new dimension to some of its key channels through a rebranding move that includes new packaging and graphics of the five new channels launched earlier this year.

Cable TV Multi System Operators
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Patanjali gears up to battle ad regulator ASCI

MUMBAI: Patanjali Ayurveda is about to go head-to-head with The Advertising Standards Council of India (ASCI) - the self regulatory body constituting of advertisers, advertising agencies and media to address misleading and rogue advertising content issues

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