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Eggfirst will handle mother brand Talwalkars, and sub-brands including Hi-Fi, NuForm, Zumba, Reduce and Transform.
Geo-targeted ads now account for about 20% ad revenues of TV channels but the potential is seen to be much bigger given India’s diversity
MUMBAI: Carat Media Services has bagged the media duties of SCA in India. The business will be handled by Carat’s Mumbai office.
