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Byju's onboards Dhimant Vyas as chief creative director

NEW DELHI: School learning app and ed-tech platform Byju's has brought on Dhimant Vyas as chief creative director. In his new role, Vyas will be responsible for leading ideation and creation of quality interactive learning experiences for our students across products. His focus will be to build and...

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Delhi HC asks Aniruddha Malpani to remove posts critical of WhiteHat Jr

NEW DELHI: Controversy’s favourite child WhiteHat Jr got major relief in its defamation lawsuit case against the angel investor Aniruddha Malpani, who in a series of social media posts had accused the ed-tech platform of hiring people with no coding skills, as the Delhi high court asked the accused...

MAM Marketing Brands
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Star Sports reveals IPL 2020 sponsors in promo

Mumbai: The Disney Star India (read: Star Sports sales) team seems to have done it again: breasted the broadcast sponsorship tape for the IPL 2020 in good time, even as the Board of Control for Cricket in India (BCCI) has yet to close many of its deals. The roster of sponsors, which was revealed in...

Television TV Channels Sports
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Digital-first & internet- based brands and the magnetic appeal of IPL 2020

NEW DELHI: Apart from the brands and services available in shop shelves and in brick and mortar stores, a slew of players in the digital ecosystem has also boarded the IPL train and ridden on the track of success. The telecast of the league has played a vital role in building mass awareness and...

MAM Marketing MAM
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How Too Yumm hit a six with the IPL

MUMBAI: Bang for the buck. That’s what brand and marketing managers look for whenever they put their money behind an event. And one such property that has been gaining marketers’ interest over the years is the Indian Premier League (IPL).

MAM Marketing MAM

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