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Tiger Shroff joins 6 Pack Band 2.0 for mental disability awareness

Being differently abled is not a choice, however, acceptance certainly is. And the youth film studio of Yash Raj Films, Y-Films, launched India’s first ‘Isspeshal band’, the Red Label 6-Pack Band 2.0 comprising of six teens between the ages of 13 to 18 with special needs but incredible music skills...

MAM Marketing MAM
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Brooke Bond's new campaign features differently abled teens

MUMBAI: The ignorant often refer to people with special needs as ‘paagal’ or ‘mad’. Y-Films, the youth films wing of Yash Raj Films has launched the second single of India’s first ‘Isspeshal Band’, the Brooke Bond Red Label 6-Pack Band 2.0 titled, ‘Dil Toh Paagal Hai’.

MAM Media and Advertising Ad Campaigns
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MAM 2016: When marketing, advertising hopped on to Digital India

‘Live streaming', 'Video on demand', 'data crunching', 'branded content', 'geo-targeting', 'digital measurement', 'native advertising', 'programmatic', ‘digitisation', 'demonetisation'….2016 has generated enough buzzwords for the Indian marketer. So much so that it is hard to place one's finger on...

Specials Year Enders
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Ten commandments for agencies to stay in business: GroupM's CVL Srinivas

MUMBAI: It was hard hitting, the way CVL Srinivas began his address at Zee MELT 2016. With a satirical audio-visual titled ‘The Last Agency On Earth’ (2010), the GroupM south Asia CEO laid down the fundamentals of the ‘change or perish’ ecosystem today’s agencies exist in; bringing down the media...

Specials Event Coverage Occasions
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The making of the 6 Pack Band videos to the Cannes Grand Prix story

MUMBAI: After putting India on the international creative map by winning the Grand Prix at Cannes Lions International Festival of Creativity 2016, the 6 Pack Band is all set to release its much awaited sixth and last music video; this time showcasing Rahat Fateh Ali Khan and the leads from YRF's...

MAM Marketing MAM

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