Britannia

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Q2-2016: Britannia Industries ad and sales promo spends up 11.9 percent

BENGALURU: Britannia Industries Limited (Britannia) spent 11.9 percent more YoY towards Advertisement and Sales Promotion (ASP) in Q2-2016 (quarter ended September 30, 2015, current quarter) at Rs 184.68 crore (8.4 percent of TIO) as compared to Rs 143.48 crore (7.3 percent of TIO) and 15.1 percent...

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Navin Shetty's Nube Studios gets new Baselight facility

The colour-driven facility is providing services for commercials, music videos, television and film throughout the region.

Movies Hindi
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Zee is India’s most attractive media brand: MAB 2015

Zee also ranks no 1 in the Media TV category with MAB rank of 209, out of the 1000 listed brands. The Times of India (TOI) too found a place far behind at 704, which is ranked fourth in the Media-Print category.Further, among the Hindi GECs Zee is placed first followed by Star Plus with a MAB 2015...

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Q1-2016: Britannia Industries ad and sales promo spends up 16%

Please refer to Fig 2 below. In Q1-2016, Britannia reported PAT of Rs 189.58 crore (9.4 per cent of TIO), which was 66.8 per cent more than the Rs 113.66 crore (6.4 per cent of TIO) in Q1-2015 and was 38.2 per cent more than the Rs 167.25 crore (8.1 per cent of TIO) in Q4-2015.

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FY-2015: Britannia marketing spends up 8%

In FY-2015, Britannia’s TIO increased 13.7 per cent to Rs 7858.42 crore as compared to the Rs 6912.71 crore in FY-2014.

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