MUMBAI: As part of MipTV?s intensified programme for brands, Austrian skydiver Felix Baumgartner and Red Bull Media House?s CCO, Alexander Koppel, will give a MipTV Media Mastermind keynote on 9 April.

The programme also presents a Brands and Content Masterclass and MipTV?s Brand of the Year Award.

Organised by Reed Midem, MipTV will take place in Cannes, 8-11 April, and includes a specialised MipCube programme dedicated to branded content and innovation in television.

The team that achieved the Red Bull Stratos - Mission to the Edge of Space will share their experiences and some key results at MIPTV.

On 14 October 2012, Baumgartner flew 39 km into the stratosphere in a helium balloon, before free falling back to Earth, reaching the speed of 1,342 km/h and becoming the first human to break the sound barrier without any form of engine power.

Red Bull Media House was responsible for the documentation and multi-platform distribution of the Red Bull Stratos mission, which held the world?s attention in 2012 delivering the most watched live stream in history. Eight million eyeballs watched Baumgartner?s feat live on the web and it later entered the 2012 top ten of YouTube?s most viewed videos. During their joint keynote at MIPTV, called ?The Red Bull Stratos Experience?, Baumgartner and Koppel will speak together about the way such a global media event with one of the biggest global exposures has been created.

MIPCube?s Brands and Content Masterclass will gather 60 executives from brands, ad agencies, production companies specialised in branded entertainment, broadcasters, digital platforms, social networks and talent agencies. On 9 April, at the Cannes Majestic Hotel, they will share best practices from a selection of some of the best branded entertainment campaigns, through high-profile presentations, debates, and hands-on workshops.

For its third edition at MipTV, the Brand of the Year Award will recognise the best creation of original video content by a brand and its agency, and its use as a key element of a branded entertainment strategy and campaign. The competition is open until 22 February to all branded entertainment campaigns based on the creation of original video content. Fast Company?s Co.Create, the daily exploration of creativity in the converging worlds of branding, entertainment, and tech, is the official selection partner and the Brand of the Year Award will be presented to the winner during a VIP lunch on 9 April.