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Just Buy launches marketing campaign targeting shopkeepers

MUMBAI: With an aim to empower retailers, e-distributor Just Buy Live has launched a marketing campaign - Just Buy, Ek App, Ek Awaaz, which highlights the brand’s emotional connect with retailers and the challenges they face.   The campaign began with teaser ads comprising four thematic TVCs centre...

MAM Media and Advertising Ad Campaigns
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The Advertising Club names Effie Award 2015 finalists

MUMBAI: The Advertising Club has announced the finalists for the Effie Awards 2015, to be held on 27 January, 2016.   Over 100 brands that ran campaigns in India from 1 October, 2014 to 30 September, 2015 (12 months) were eligible for entry and only a select few will be vying for the top honours...

MAM Marketing MAM
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PepsiCo India ropes in Poonam Kaul as new VP Communications

MUMBAI: PepsiCo India, the food and beverage giant, has appointed Poonam Kaul as the new vice president of communications. Kaul will be a part of their India Region Executive Committee.   Poonam will develop and lead the work to sustain PepsiCo India’s corporate image and reputation among internal...

MAM Media and Advertising People
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Amul, LIC matter to Indians most: Havas Global Top Meaningful Brands 2015 study

The top 10 Meaningful Brands in India are Amul, Cadbury, Google, Britannia, LIC, Microsoft, Intel, HP, Parle, and Samsung

MAM Marketing Brands

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