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9XM forays into live events; spends 20% of its total budget on marketing

Kick-starting the live event segment, 9XM is organising a music concert with singer Arijit Singh of Ashiqui2 fame.

Television TV Channels Music and Youth
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Quality and versatile music is the way forward for Guvera: Ananya Amin

Recently the app reached the milestone of 10 million global users and in India it touched three three million users mark.

Technology Software Applications
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PayU India to rebrand products; spend $10 million in ad campaign

Besides the rebranding exercise, the company is gearing up for a big branding campaign and plans to spend $10 million in the next few weeks.

MAM Marketing Brands
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Payback inks strategic partnership with MobiKwik

This partnership will provide MobiKwik’s 15 million customers to get value from Payback-enabled loyalty benefits for their transactions at MobiKwik and all other Payback partners.

iWorld e-commerce
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Network18, SAIF and Accel invest Rs 150 crore in BookMyshow

The investing companies value Bigtree Entertainment (BookMyShow) at over Rs 1000 crore.

iWorld e-commerce

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