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Will boycott of Chinese apps unleash new possibilities for local ones?

NEW DELHI: Chinese apps such as TikTok, Helo, Zoom, Bigo, Shareit, etc., are widely used in India, some even enjoying a monopoly. But the ongoing standoff between India and China is hitting at the sentiments of Indian users. Recently, Indian social reformer, Sonam Wangchuk, posted a video message...

MAM Marketing Brands
Creative content, diversity, smart recommendation engine & community building are key to UGC platform growth

While the last few years have seen the rise of online premium content, several consumers have also emerged as creators. The boom of user-generated content (UGC) has led to the adoption of a plethora of apps other than traditional video-streaming platforms.

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