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Zee Bollywood aims to capture 10% market share

While every other movie channel in the Hindi space is offering dubbed South Indian movies, Zee Entertainment Enterprises Ltd (ZEEL) is launching a pure offering – its ‘101% Shuddh Bollywood’ channel Zee Bollywood. The channel is launching on 31 August.

Television TV Channels Movie Channels
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Facebook aims to be first choice for movie marketing, fan engagement

Thursday morning Twitter was flooded with Karan Johar’s teaser tweet on his upcoming film Takht. Film marketing has changed so much over the time that fans are going gaga over a film which will be released after two long years. Not only Twitter but also other social media giants like Facebook and...

Television TV Channels Movie Channels
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Netflix, Amazon may contribute to rising production cost in India

MUMBAI: Netflix and Amazon Prime Video are known for loosening their purse strings when it comes to production cost. The threat of driving up costs is already looming over the Hollywood industry. As the OTT giants have begun to mark their territory in India, there is a concern that production cost...

iWorld Over The Top Services
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Weekends Get Entertaining Again With COLORS' Entertainment ki Raat@9 - Limited Edition

MUMBAI: When the audience demands, we oblige! After a successful innings with Season 1, Entertainment ki Raat@9 Limited edition is back with its second season that is infused with comedy, tons of drama, juicy gossip and entertaining tête-à-têtes with celebrity guests who will be at their candid...

Television TV Channels GECs
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Are celebs killing their brand by endorsing too many products?

MUMBAI: How often do we come across an ad that features a Bollywood celebrity? Maybe, a lot, and it is mostly driven by people’s affinity for seeing their favourite celebrity on television, outside of movies.

MAM Marketing MAM

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