Tamil TV faces the challenge of attracting younger audiences

TV viewership is growing in the regional market and TV broadcasters do not fear the OTT threat. Instead, regional players are looking at attracting younger audiences to television. Tele-Wise Tamil 2019, which was organised by Indiatelevision.com on 6 August 2019, gave the industry a platform to...

Tele-Wise Tamil 2019: Gauging the might of market

Tele-Wise Tamil 2019: Changing Face of Tamil TV

Only 3% of brands in Tamil Nadu advertise on both TV and digital

Marketers advocated for the need to create ads simultaneously for television as well as digital to penetrate deeper in regional markets like Tamil Nadu, at the recently concluded Tele-Wise Tamil 2019. The event was organised by Indiantelevision.com to acknowledge the vast pool of opportunities...

Tele-Wise Tamil's inaugural edition advocates greater involvement of national advertisers in regional markets

Indiantelevision.com hosted the inaugural edition of Tele-Wise Tamil, yesterday in Chennai, with the aim of propelling the power of television in one of India’s biggest regional markets. The event offered a platform to stakeholders in the state’s TV industry to understand, analyse, and find...