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Boat appoints Vivek Gambhir as CEO

New Delhi: Consumer tech products brand Boat has appointed former Godrej Consumer Products executive Vivek Gambhir as its CEO. At Boat, Gambhir will work closely with co-founders Aman Gupta and Sameer Mehta to drive the company's vision and accelerate the overall growth, a statement said....

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#Throwback2020: When d2c brands stormed the retail sector

The pandemic may have pushed the economy into a slowdown of unknown severity, but it also set the stage for the robust growth of direct-to-consumer (d2c) brands, which turned the crisis into an opportunity to further consolidate their presence in the digital market.

Specials Year Enders
boAt appoints Damandeep Singh Soni as VP – growth

New Delhi: Lifestyle consumer electronics brand boAt has appointed Damandeep Singh Soni as new VP – growth. He will be responsible to drive the company’s function to make it the largest D2C company in India. He announced the development on his LinkedIn. Prior to this, Soni was working as a senior...

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boAt is ‘Official Audio Partner’ for six IPL Teams

NEW DELHI: boAt – a consumer tech brand that is an amalgamation of action sports, music, and fashion becomes the official audio sponsor for six IPL teams -Mumbai Indians, Chennai Super Kings, Kings XI Punjab, Kolkata Knight Riders, Delhi Capitals, and Royal Challengers Bangalore. 

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boAt ups the ante; becomes the 1st Indian brand to be showcased at both Google and Amazon booths at CES 2020

New Delhi: boAt Lifestyle, a brand recognized for its Audio electronic products becomes the 1st Indian brand to be showcased at both Google and Amazon booths at CES 2020. The home-grown brand unveiled its Rockerz 315 SVA smart wireless earphones with an inbuilt Google assistant at the event. In...

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