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boAt's marketing strategy is to move where the millennial moves

Started just three years ago by Aman Gupta and Sameer Mehta, boAt is a consumer audio brand that has attracted scores of the millennial populace to its range of products including headphones, earphones, stereos, and premium rugged cables, amongst others. In a very short span of time, the brand has...

MAM Marketing Brands
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Consumer audio brand boAt scripts a new strategy for a melodious growth in India

MUMBAI: The award-winning consumer audio brand – boAt has roped in Bollywood's versatile vocalist Neha Kakkar for their ‘Soul of the Musicians’ campaign. The youth icon will further strengthen the brand appeal among the musicophiles. The company will roll out a 360-degree advertising campaign...

MAM Marketing MAM
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boAt signs Bollywood actress Kiara Advani for its 'Glamour of the Stars' campaign

Consumer audio brand boAt has roped in Bollywood actress Kiara Advani for its campaign ‘Glamour of the Stars’. The company will roll out a 360-degree advertising campaign featuring the new brand captain across print and digital platforms. Kiara will also be seen as the celebrity face on the...

MAM Media and Advertising People
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boAt ropes in Indian cricketers including Shikhar Dhawan as brand ambassadors

boAt – a lifestyle brand offering consumer audio products – has roped in Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant, and Prithvi Shaw as brand captains to connect and further strengthen the brand’s appeal among the target audience.

MAM Media and Advertising People
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boAt signs Kartik Aaryan as brand ambassador

boAt, a lifestyle brand that deals in fashionable consumer electronics like earphones, headphones, speakers, travel charger and premium rugged cables has signed on Bollywood actor Kartik Aaryan as its new brand ambassador to help steer the brand to its target audience of fashionable youthful...

MAM Media and Advertising People

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