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Within just half-a-decade of its launch, Bira 91, the craft-beer ‘imagined in India, has gained a name and momentum that decades-old competitors are now striving to attain. With brand building and marketing as its two strong pillars, the beer brand is one of the mass favourites, especially amongst...
Bira 91 has appointed OMD India as its media partner following a competitive market review. The Indian craft beer brand that has gone global will now leverage the marketing performance company’s sophisticated data strategies to engage consumers across both offline and online channels. The...
