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Marketing innovations help COLORS achieve 30+ accolades in 2019

MUMBAI: As the 2019 year comes to an end, COLORS, the Viacom18’s flagship brand in the entertainment space, recounts marketing innovations that were executed to engage the audience and create a cohesive viewing experience. COLORS not only built and enhanced consumer engagements across platforms but...

MAM Marketing MAM
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VOOT garners 7.5 billion minutes of watchtime in October

MUMBAI: In a world where loyalty is a diminishing commodity, Viacom18’s Advertising video-on-demand (AVOD) platform VOOT has emerged as the most preferred premium OTT service with a fiercely loyal fanbase of 80 million Monthly Active Users (across multiple platforms ), and a phenomenal 65 per cent...

iWorld Over The Top Services
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How 'Bigg Boss', 'Chhoti Sardarni' are driving Colors to the top

Reality TV shows have practically dominated television in recent years, but do channels really benefit by airing cost-intensive, star-studded, high-impact shows?. Colors Hindi – the GEC from the Viacom18 stable - seems to know the answer. And the answer is Bigg Boss.

Television TV Channels GECs
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VOOT brings non-stop new entertainment from India’s biggest reality show “BIGG BOSS”

MUMBAI: 13 celebrity contestants, 1 House, 15 weeks, 1 winner and memories galore! Nations biggest entertainment show vivo V17 Pro presents BIGG BOSS is back on COLORS and India’s second largest premium AVOD platform VOOT is all set to make it bigger and better for its fans this year.  After the...

iWorld Over The Top Services
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Helo partners with India's biggest entertainment show 'Bigg Boss Season 13'

Reiterating its commitment to provide its community of over 50 million monthly active users access to popular, trending and engaging content, Helo has launched a strategic partnership with leading entertainment show Big Boss Hindi Season 13, hosted by Salman Khan.

MAM Marketing MAM

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