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Bigg Boss 14: The brand countdown has begun

MUMBAI: A century. That’s what Viacom18 head of network sales Mahesh Shetty is hoping to hit with the fourteenth edition of celebrity reality show Bigg Boss. “It will be great if we manage to hit last year’s 100 advertiser landmark we did with the show,” says Shetty. Recently, the sales team once...

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Colors' Bigg Boss promises to give a befitting reply to 2020

MUMBAI: The year 2020 has been the most trying and difficult year for humanity in the recent past. From everyone getting exiled within their homes to embracing uncertainty, we are living in the new normal. As we all look forward to the first rays of a restart, the new season of Colors' reality...

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Bigg Boss 14 & the big sponsorship question

MUMBAI: The moment we hear the name Bigg Boss, what comes to our mind is the cacophony of emotions and behaviours ranging from love to jealousy to anger to sorrow to Machiavellianism to kindness. And of course the paternalistic - at times – and strict - at others - face of superstar Salman Khan,...

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Marketing sentiment is quite positive for festive season & IPL: Shashi Sinha

NEW DELHI: While the road to economic recovery is long and troubled, there is a positive sentiment amongst the marketers to cash on the upcoming festive season, IPG Mediabrands CEO--India Shashi Sinha shared during an exclusive virtual fireside chat with Indiantelevision.com founder, CEO, and...

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Mobile Premier League joins as presenting sponsor for Bigg Boss 2020

MUMBAI: Bigg Boss 2020 will be back on Colors and take viewers on an entertaining ride packed with drama, thrill, and excitement. Hosted by Salman Khan, for the new season, COLORS joins hands with India’s largest esports and mobile gaming platform Mobile Premier League (MPL) as the presenting...

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