MUMBAI, May 24, 2013: BIG RTL THRILL, positioned as the ultimate action destination in India, announces its television partnership for India?s first extreme sports show ? ?Extreme Invasion?. Created by Brand Promotions (BPIPL), the show aims to promote extreme sports like Inline skates, Skateboarding and BMX cycling in India. The Channel offering tailored entertainment for male audiences seeking action entertainment, and the show wanting to amplify reach to a relevant audience base saw excellent synergies, making this collaboration a mutually beneficial one.

As a part of the alliance, BIG RTL THRILL will produce 90 second capsules to showcase the best stunts from the event spread across Mumbai, Delhi and Bangalore. The capsules will be aired by the channel for 15 days, multiple times per day. BIG RTL Thrill will also provide support to the event with on-air promo.

Extreme Invasion has been conceptualized to offer a differentiated and engaging sports experience with performances from internationally acclaimed and ranked athletes like Chatchalearm Chivirojwit (4th Pro Category & BMX World 2012 Cologne Germany), Kiattichai Wanitsakul (Gold Olympic Asia Indoor Games 07 and Gold AXF Asian Championship 07-11), Worapoj Boonnim (Bronze X Games Asia 2012, Gold Olympic Asia Indoor Games 2007), Richie Eisler (5th place at China X Open, 3rd place at Shred Cologne), etc. A keenly awaited highlight of the event is the training workshop conducted by athletes to extreme sports enthusiasts in India.

Commenting on the tie-up, Mr. Sunil Kumaran, Business Head, Regional Channels, Reliance Broadcast Network said, "Our alliance with Brand Promotions is a reflection of our endeavor to offer world class action content to our discerning audiences. With Extreme Invasion they bring to India unique and distinctive formats in extreme sports that are highly engaging and offer edge-of-the-seat entertainment. With excellent synergies coming into play this alliance makes for complete business sense."

Talking about the association Sunil Kutty Menon Head of Brand Promotions India & founder of Extreme Invasion said, "Extreme Invasion is an event to Showcase Skateboarding, Inline skates & Bmx riding in an adventurous way. Asian Extreme sports federation has given us the mandate to conduct demo tours in India & popularize the sports. The fully imported ramp has been made by Olympic council of Asia approved Ramp builder. We are pleased to tie up with a partner like BIG RTL THRILL who understands our vision for the growth of extreme sports in India & also provides us with the ideal platform to connect with the right audience."

BIG RTL Thrill is the first channel in India to target male audiences across markets with world class international action content dubbed in Hindi. The channel airs some of the most popular internationally renowned action series like Cobra 11, Josh Sports captures extreme sports popular tournaments from across the world and Criss Angel - Magic Ya Sach, a highly popular magic show.

BIG RTL Thrill is available across the platforms of Reliance Digital TV, Digicable, Sity cable, Incable, Hathway Digital, 7 Star Cable, JPR, Satellite, Star Broadband and others.