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  • Endemol India scores big with ?Money Drop?

    Submitted by ITV Production on Jun 25

    MUMBAI: Endemol India, producers of hit primetime television content such as ?Big Boss?, ?Fear Factor?, ?Deal or No Deal? and several others, added another milestone by successfully completing more than 150 episodes of its sensational game show ?Money Drop?. Airing simultaneously across four regional channels of Sun Network, ?Money Drop? has become a rage and is now one of the most popular game show formats in South India.

    Popularly known as Kaiyil Ori Kodi Are You Ready in Tamil; Ko Aante Koti - Me Sontham Cheskondi in Telegu; Kayyalli Koti - Haelbittu Hodeeri in Kannada and Kaiyil Ori Kodi Are You Ready? in Malayalam, ?Money Drop? is a nerve wracking game show that challenges the participants? presence of mind. Backed by a unique mechanism that can multiply winnings to a life changing amount, this game show is a rollercoaster ride of emotions. One wrong move and the money can drop to practically nothing!

    Buoyed by the tremendous success of their show, Endemol India is in talks with leading GEC?s to replicate ?Money Drop? in Hindi as well.

    Speaking about the success of the show, Deepak Dhar, CEO ? Endemol India said, ?I?m ecstatic that the Indian market has accepted this global gaming phenomenon with open arms. The show is running successfully on Sun Network in four languages Tamil, Telugu, Malayalam and Kannada. With 100+ episodes being successfully completed, we are sure that this high stake money-game show will be a hit in the Hindi reality show market as well.?

    Money Drop has officially acquired the status of being the best-selling format of 2010-11 with the format being sold in 38 countries thus far. With 9 series in UK, 1 series in US on the Fox network, 2nd series in countries like Sweden, Italy, Netherlands, 3rd in Poland and 4th ongoing series in Russia, Money drop has now become a common parlance amongst South Indian audiences.

    Mr. K. Vijaykumar, Managing Director - Sun Network Limited says, ?Our partnership with Endemol is proving very successful and we are thrilled to complete 150+ episodes of ?The Million Dollar Money Drop?. With its vast catalogue of entertainment hits, it is indeed a pleasure to be associated with this creative production company and we look forward to them bringing more of such innovative shows to the Sun Network viewers.?

    With the success of ?Money Drop? in the South market, Endemol India has showed their versatility yet again and reinstated their position as the leading production house that not only caters to the Hindi belt but also is a strong player in the regional belt.

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