BARC India

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BARC India changes ratings terminology to Impressions’000

MUMBAI: The Broadcast Audience Research Council (BARC) India has renamed its viewership measurement metric - Rat'000 as Impressions'000 with effect from 14 January.   The data for Week 1, 2016 is released and the until now metric - Rat'000s will be referred to as Impressions '000s.    The decision...

Television TV Channels Viewership
Challenges behind setting up BARC India & the way forward

The launch of Broadcast Audience Research Council (BARC) India, a joint industry body, in 2015 was one of the biggest developments of the year in the media industry. Its launch was proof that the three stakeholders, namely the broadcasters, advertisers and media agencies could come together and set...

Specials Year Enders
ETV Telugu emerges as No.1 channel in Telugu genre: BARC week 52

MUMBAI: In the concluding week of the year 2015, ETV Telugu emerged as the number one channel in the Telugu genre replacing Maa TV in the first position.   On the other hand, Star Jalsha, Bhojpuri Cinema, Colors Kannada, Asianet, Zee Marathi, Sarthak TV and Sun TV continued to dominate their...

Television TV Channels Viewership
BARC India's watermarked channels crosses 400 mark

MUMBAI: Broadcast Audience Research Council (BARC) India has achieved another significant milestone within the very first year of its operations: the subscriber base of TV channels, which have signed up for its Watermarking Technology, has crossed the 400 mark.   

Television TV Channels Viewership
Sony Pictures Networks launches Max HD, targets urban movie buffs

MUMBAI: Sony Pictures Networks (SPN) India has launched the High Definition (HD) version of its Hindi movie channel Sony Max. Although the HD channel has arrived admittedly late in the market, the network plans to steer clear of the replica model for most HD avatars to channels, by taking on a...

Television TV Channels Movie Channels