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Bacardi repositions itself; revisits its Cuban roots

Bacardi has graduated from just beaches and parties to a more emotionally relevant standpoint linking the history of the 151-year-old brand with its audience’s current reality.

MAM Marketing Brands
Interactive television introduces product experience to promote Vanish in India

Mumbai, August 29, Interactive Television - pioneers and market leader in the rapidly expanding movie marketing industry, have introduced "product experience" concept for brand promotions for their client Reckitt Benckiser.

Television TV Channels Specialised and Niche
Global Branding Is So Easy With Global Trademark's Guestspeak Westside View Global Branding Is So Easy With Global Trademark By NASEEM JAVED (Posted on 8 January 2004) Get your current corporate names analyzed for global acceptability, get your teams into play for new educational tools on how to create, capture and...

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