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Lustral Water launches AI & IoT-based smart water purifier

Homegrown B2C model-based company, Lustral Water has launched what it claims is ‘the world’s first’ Artificial Intelligence (AI) & Internet of Things (IoT) enabled water purifier with inbuilt sensors.

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BC Web Wise launches Oojle

MUMBAI: Mumbai-based digital agency BC Web Wise has launched its first ever mobile game for iOS, Oojle.

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Valuemart Retail ropes in Tendulkar as brand ambassador

MUMBAI: Bangalore-based B2C and Retail Solutions firm Valuemart Retail (India) has signed a three-year deal with Sachin Tendulkar to be its brand ambassador.

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India TV in branding exercise

MUMBAI: As digitisation becomes a reality in India, news channels have realised that a branding exercise is the need of the hour in order to catch the eye of the consumers.

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Bajaj Electricals gets Leo Burnett on-board as creative agency

BENGALURU: Consumer durables and lighting major Bajaj Electricals has entrusted its creative duties to Leo Burnett, a senior executive from the company informed.

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