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Festive bonanza: Explore brand advocacy to generate high marketing ROI

Brand advocacy is something that has been on the marketing charts for a while now and continues to do the rounds. With the festive season setting in and the digital bug which has already bitten everyone, companies are going all gaga about their brands, their new launches, etc.

MAM Marketing MAM
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upGrad names Srikanth Iyengar as CEO - workforce development for North America & Europe

Edtech major upGrad announced the appointment of Srikanth Iyengar as the CEO of workforce development, effective September 2022.

MAM Marketing MAM
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Joy Chakraborthy: The TV news executive who loves a slugfest

Mumbai: At first sight, you would probably assume that Zee Media chief business officer Joy Chakraborthy has been a pugilist at some time in his life. With hefty arms, a broad stocky physique, he normally strides across the room like a man with a mission, with a purpose. Always ready for a good...

Television TV Channels News Broadcasting
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GUEST ARTICLE: LinkedIn creates new marketing avenues in the digital space

As a business leader, you know that the world of marketing is constantly evolving. The advent of digital technology has created new opportunities for reaching potential customers, and LinkedIn is one venue that should be on your radar.

MAM Marketing MAM
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DPhi appoints Bconnect Communications as its communication partner

Belgium and India based DPhi has appointed a new-age integrated marketing communication agency — Bconnect Communications — to manage its external communication across pan India.

MAM PR & Communication