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OTT platforms should focus more on retention: VOOT's Akash Banerji

As more and more users are flocking to over-the-top (OTT) platforms, the contenders in the race are getting aggressive about acquiring new users. Viacom18’s digital arm VOOT has garnered 100 million monthly active users amid this fierce competition. The three-year-old streaming platform is, however...

iWorld Over The Top Services
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Paying OTT subs to reach 30-35 mn by 2021, only 2x growth in ad revenue

Digital media is set to overtake filmed entertainment in India this year in terms of revenue. While TV will retain its pole position as the largest segment, digital will also overtake print by 2021 to reach $5.1 billion, according to a report from FICCI and EY report on ‘How a billion screens can...

iWorld Over The Top Services
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Content choice drives Indians’ subscription to multiple OTT platforms

OTT subscription fatigue is a myth in India for now. While subscribing to multiple OTT services, Indian subscribers rely on content as the driving force. There are three primary reasons for this - demand for more content options (42 per cent), satisfying the content needs for an entire family (42...

iWorld Over The Top Services
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One Take Media Co strikes strategic deal with iflix

Kid animation content creator and distributor One Take Media Co has done a deal with over the top (OTT) service iflix, Malaysia to launch a their premium kids animated movies and series on iflix platform.

MAM Marketing MAM
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Global OTT revenue to reach $129 bn by 2023 says study

Former Publicis SVP Atin Wahal has joined advertising agency BBDO as the new executive vice president. Wahal will head the Mumbai office. 

iWorld Over The Top Services

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