Atul Phadnis

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Survival mantra for news channels - innovate or perish

MUMBAI: Innovation is what news channels have to look for to survive in a cluttered space.. Speaking today at the second of a series of interactions between the television industry and media, TAM Media Research VP Atul Phadnis stated, "There were as many as 11 news channels in 2002 and at present...

Television TV Channels News Broadcasting
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Tam India's paper wins accolades at Esomar conference

Tam India has reason to celebrate. At the fourth Esomar Asia Pacific Conference which concluded yesterday in Shanghai, Tam's paper on Product Placement was selected as the best paper amongst the 22 papers presented from across the region.

Television TV Channels News Broadcasting
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TAM ratings service to track urban Elite, assures overnight data delivery

MUMBAI: Have money, will watch what? Don't we all want to know. The advertiser's most sought after viewers, the ones with the serious money to spend, will soon have a dedicated service to track their TV consumption habits. Ratings agency TAM Media has announced it will launch Elite TAM around...

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