India-Sri Lanka T20 game on Star Sports sets 5-year viewership benchmark

MUMBAI: The second game of the PayTM T20 India vs. Sri Lanka series, broadcast on the Star Sports network, has become the highest-rated T20 international in the past five years. The match, won comprehensively by India, rated 256 TVM, according to BARC Panel CS4+ Urban calculations, surpassing the...

IPL Auction: No hat-trick for Yuvraj Singh; Shane Watson, Pawan Negi fetch maximum

MUMBAI: Yuvraj Singh is a name that makes headlines every time the player auction for the Indian Premier League (IPL) takes place. He has established himself as a marquee asset and expectations are always soaring. However, the 2016 IPL auction saw a new Indian player emerging as the most sought...

Star India acquires Asia Cup global media rights till 2023

MUMBAI: Strengthening its cricket portfolio, Star India has acquired the global media rights of Asia Cup for a period of eight years, running from 2016 to 2023.   The events, which are included under this agreement are as follows: Asia Cup, Women's Asia Cup, Emerging Asia Cup and U19 Asia Cup to be...

Starsports.com targets 10 mn unique visitors during ICC T-20 World Cup

The sports portal to stream live action with a five-minute delay for free; industry sources expect it to earn around Rs 15-16 crore in ad revenues from ICC T-20 World Cup.

News of The Week (22 Feb - 03 Mar)