Ashish Shah

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This cricket season, programmatic advertising goes to bat for brands

With the ICC Cricket World Cup just around the corner and IPL kicking off, the cricket fever is upon us.

MAM Media and Advertising People
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Programmatic advertising and political campaigns: The Mahagathbandhan for general elections 2019

Programmatic advertising is revolutionising the advertising industry. Programmatic ad spends accounted for a whopping 90 per cent of total spends by Fortune 500 brands worldwide in 2017 and has evidently taken centre stage of the digital advertising industry today.

Specials Elections 2019
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Guest column: Remarketing and its significance for brands

Remarketing is a smart marketing strategy that enables brands to identify and target those specific customers who have visited the brands’ website but may not have made an immediate inquiry or purchase.

MAM Marketing MAM
BARC EKAM: Learning online behaviour & ROI from specific campaigns will be easier, industry says

MUMBAI: BARC India has announced the phased roll-out of its much-awaited digital measurement service. The digital products will be launched under the brand name EKAM (Sanskrit for “One”). The EKAM suite of products will include: EKAM Pulse, EKAM Beam, EKAM Stream, EKAM Ad-Scan and EKAM Integra.

Television TV Channels Viewership
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Budget '17: Encourage digital economy to make tax system globally competitive

MUMBAI: Various industry sectors are of course expecting the budget to ease stress in the business environment with tax rebates, restructuring of slabs or incentives. The advertising and communication industry is seeking some incentive announcements to further popularise the digital initiatives of...

Specials Budget Budget 2017

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