Brands
Arun Icecreams unveils the Ice Cream Donut
MUMBAI: Some desserts tempt you. Some desserts tease you. Arun Icecreams has just launched one that does both. The company has introduced the Ice Cream Donut, a bite-sized treat that adds a fun twist to the familiar world of frozen indulgence.
Known for innovations such as the Casatta Slice, Icone, Ibar, Spiral, Bites, Ball Ice Cream, Ice Cream Sandwich and the much-loved Pushup Cotton Candy, the brand has now turned its attention to reimagining a comfort classic. The result is a compact donut-shaped ice cream that promises a balance of creamy richness and playful design.
Arun Icecreams said the new offering reflects its commitment to crafting treats that appeal to every generation. With a focus on trend-led creativity and reliable quality, the brand continues to strike a chord with younger consumers while remaining a favourite for families.
Market trials across key regions have already offered a sweet preview of its potential. Early testers praised the Ice Cream Donut for its flavour combinations, creamy texture and eye-catching look, calling it a refreshing twist that feels both familiar and new.
Perfectly portioned for any moment, the Ice Cream Donut suits parties, family evenings or simple weekend cravings. It is priced at 10 and is available in Belgian Chocolate and Cookie n Cream variants across all HAP Daily stores and Arun Ice Cream retail outlets.
Brands
ZEEL transfers syndication business, invests Rs 505 crore in IP push
Restructuring, stake buy and FCCB moves signal sharper content strategy
MUMBAI: In the content economy, owning the story is half the battle monetising it is the real game, and Zee Entertainment Enterprises is doubling down on both. The company has approved the transfer of its syndication and content licensing business to its wholly owned subsidiary ZI-IPR Enterprises, alongside an investment of Rs 505 crore aimed at strengthening its play in content intellectual property (IP) acquisition, management and monetisation. The move, effective April 1, 2026, will see the business transferred on a slump sale basis at book value, including all associated assets, liabilities and commercial rights effectively consolidating IP operations under a more focused structure.
At its core, the restructuring signals a strategic shift. As content consumption increasingly fragments across digital and global platforms, the value of IP lies not just in creation but in how efficiently it can be distributed, repackaged and monetised across markets. By housing its syndication engine within ZI-IPR Enterprises, ZEEL appears to be building a more agile and scalable ecosystem, one that can better extract value from its vast content library while adapting to evolving distribution models.
But the company’s ambitions are not limited to restructuring. ZEEL has also approved an investment of up to Rs 20.09 crore in Culture of Real Experiences (CORE), acquiring a 51 per cent stake in the entity. The move expands its footprint into the broader creative and experiential space, suggesting a push beyond traditional broadcasting into areas where content, culture and immersive experiences intersect.
At the same time, ZEEL has moved to tidy up its financials, approving the redemption of $23.9 million in outstanding foreign currency convertible bonds (FCCBs) and cancelling an unused $215.1 million commitment. The twin steps are expected to ease pressure on its treasury, freeing up capital and improving financial flexibility as the company invests more aggressively in its IP strategy.
Taken together, the decisions reflect a company in recalibration mode streamlining legacy structures, sharpening its focus on content ownership, and exploring new avenues for growth. In a market where the lines between television, streaming and experiential entertainment are increasingly blurred, ZEEL’s latest moves suggest it is not just creating content, but building a system to make that content travel further and pay better.
