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On World Laundry Day, Ariel says #ShareTheLoad by converting Sundays into SON-DAYS!

Are we teaching our sons what we are teaching our daughters? Ariel reignited conversation on domestic inequality in January and raised this pertinent question, with their latest campaign Sons #ShareTheLoad. The brand believes that one of the prime factors for the existing household inequality is...

MAM Media and Advertising Ad Campaigns
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Ariel and Whirlpool spread the message of gender equality with #SHARETHELOAD at METRO Cash and Carry India stores

Ariel - the leading detergent brand from P&G and home appliances brand Whirlpool have been perfect partners for decades when it comes to laundry.

MAM Marketing MAM
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Ariel marks Women’s Day with Captain Marvel screening for all the Superwomen

This Women’s Day, Ariel partnered with PVR to host a special screening of the movie, Captain Marvel.

MAM Media and Advertising Ad Campaigns
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Thrive Global India teams up with Ariel for ‘Share The Load’ campaign

On Women's Day 2019, Thrive Global India is partnering with P&G to amplify Ariel’s award-winning campaign of #ShareTheLoad - a movement that addresses inequality in the Indian household and encourages men and women to equally divide the household chores.

MAM Media and Advertising Ad Campaigns
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Ariel's #ShareTheLoad campaign turning purpose into desirability and sales

Brands today aren’t just selling products, but are providing unique experiences that merge with their identity and consumers’ lives. Technically called purpose-driven marketing, the campaigns tend to touch the right chords.

MAM Marketing MAM

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