Ariel

Pages

Latest News

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/08/airel.jpg?itok=fgE8a-wu
Thrive Global India teams up with Ariel for ‘Share The Load’ campaign

On Women's Day 2019, Thrive Global India is partnering with P&G to amplify Ariel’s award-winning campaign of #ShareTheLoad - a movement that addresses inequality in the Indian household and encourages men and women to equally divide the household chores.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/Ariel.jpg?itok=p9SAWXqR
Ariel's #ShareTheLoad campaign turning purpose into desirability and sales

Brands today aren’t just selling products, but are providing unique experiences that merge with their identity and consumers’ lives. Technically called purpose-driven marketing, the campaigns tend to touch the right chords.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/AIREL.jpg?itok=UiPV7o1n
Ariel India’s campaign - sons #ShareTheLoad garners praise from FB CEO Sheryl Sandberg

The latest film released by Ariel India as part of the #ShareTheLoad movement, which has started a relevant conversation of raising both sons and daughters equally, has garnered over 20 million views already.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/08/airel.jpg?itok=vBr2h1DD
Ariel’s new film addressing household inequality garnered 15MM views

Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/ariel.jpg?itok=N3bMS_v3
Ariel reignites conversations on household inequality with a new campaign - Sons #ShareTheLoad

Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad.

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories