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On World Laundry Day, Ariel says #ShareTheLoad by converting Sundays into SON-DAYS!

Are we teaching our sons what we are teaching our daughters? Ariel reignited conversation on domestic inequality in January and raised this pertinent question, with their latest campaign Sons #ShareTheLoad. The brand believes that one of the prime factors for the existing household inequality is...

MAM Media and Advertising Ad Campaigns
Ariel and Whirlpool spread the message of gender equality with #SHARETHELOAD at METRO Cash and Carry India stores

Ariel - the leading detergent brand from P&G and home appliances brand Whirlpool have been perfect partners for decades when it comes to laundry.

MAM Marketing MAM
Ariel marks Women’s Day with Captain Marvel screening for all the Superwomen

This Women’s Day, Ariel partnered with PVR to host a special screening of the movie, Captain Marvel.

MAM Media and Advertising Ad Campaigns
Thrive Global India teams up with Ariel for ‘Share The Load’ campaign

On Women's Day 2019, Thrive Global India is partnering with P&G to amplify Ariel’s award-winning campaign of #ShareTheLoad - a movement that addresses inequality in the Indian household and encourages men and women to equally divide the household chores.

MAM Media and Advertising Ad Campaigns
Ariel's #ShareTheLoad campaign turning purpose into desirability and sales

Brands today aren’t just selling products, but are providing unique experiences that merge with their identity and consumers’ lives. Technically called purpose-driven marketing, the campaigns tend to touch the right chords.

MAM Marketing MAM

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