Aparna Bhosle
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Zee TV launches first-ever music league, Indian Pro Music League

With the ongoing festive season, Zee TV has been packing one exciting surprise after another for its audiences by way of three new fiction shows in October and another exciting supernatural fantasy thriller Brahmarakshas on its way in November.

Television TV Channels Viewership
Diwali with a bang: Hindi GECs bet big on special programming

Crackers may be banned, but television channels are making sure Diwali 2020 goes off with a bang for their viewers. With the outlook that viewers will stay at home rather than jostle with crowds in the age of Covid2019.

Television TV Channels GECs
Zee TV brings Alt Balaji's OTT premium content on TV

The Covid-19 pandemic is changing the paradigm of the businesses across the world. Now, it’s converging content of linear television and streaming services sooner than expected. It's been touted long that television as a device serves as an extension of digital medium and a collaborative and...

Television TV Channels GECs
The secret sauce behind long-running Hindi GEC shows

India has a history of long-running soap operas right from Kyunki Saas Bhi Kabhi Bahu Thi to latest ones like Yeh Rishta Kya Kehlata Hai and Taarak Mehta Ka Ooltah Chashma. In the urban market, both the shows continue to remain in the top five programming list of BARC India in primetime slots.

Television TV Channels GECs
Zee strengthens early primetime with 'Rajaa Betaa'

After launching four new shows last year in the primetime slot, Zee is adding another feather to its cap by launching yet another show named Rajaa Betaa in the early primetime. It will premiere on 15 January, Monday to Saturday at 6.30 pm and is produced by Sobo films.

Television TV Channels GECs

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