Aparna Bhosle

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The secret sauce behind long-running Hindi GEC shows

India has a history of long-running soap operas right from Kyunki Saas Bhi Kabhi Bahu Thi to latest ones like Yeh Rishta Kya Kehlata Hai and Taarak Mehta Ka Ooltah Chashma. In the urban market, both the shows continue to remain in the top five programming list of BARC India in primetime slots.

Television TV Channels GECs
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Zee strengthens early primetime with 'Rajaa Betaa'

After launching four new shows last year in the primetime slot, Zee is adding another feather to its cap by launching yet another show named Rajaa Betaa in the early primetime. It will premiere on 15 January, Monday to Saturday at 6.30 pm and is produced by Sobo films.

Television TV Channels GECs
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Zee TV gets ratings boost from Zee Rishtey Awards

Zee TV's recently concluded annual awards property, Zee Rishtey Awards, clocked the highest viewership ratings across award shows that took place in the last two years. As per the recently released BARC HSM weekly data (Urban + Rural) for the week 44 '18, it secured a viewership of 5495 TVTs, which...

Television TV Channels Viewership
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Living Foodz sees 25% growth in advertiser response

After Aparna Bhosle’s elevation in the Zee Entertainment Enterprise Ltd (Zeel) from the premium English cluster head to now being the business head of Zee TV’s Hindi GEC channel, Shaurya Mehta along with handling the lifestyle genre, Living Foodz, is also given the additional responsibility of...

Television TV Channels Specialised and Niche
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Zee TV launches new show ‘Tujhse Hai Raabta’ to conquer 8-9 pm time band

Zee TV just got its new business head in Aparna Bhosle and the channel is launching a new fiction show named Tujhse Hai Raabta on 3 September, weekdays at 8.30 pm, produced by Full House media.

Television TV Channels GECs

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