Anurag Kumar

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Tata Sky launches localised campaign for West Bengal

Mumbai: Tata Sky has launched a new campaign - ‘Ki Darun’ in the West Bengal market to promote its Rs 225 pack. The pack comprises both Bengali and Hindi channels including drama, films, music, kids, news, sports and edutainment channels along with the benefit of on-the-go viewing available through...

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Customers are in an omnichannel world now, reaching them is a lot more complex: Tata Sky's Anurag Kumar

India’s undisputed DTH leader Tata Sky unveiled a digital campaign to celebrate its 14 anniversary recently. Of all other usual campaigns, it stands out in its approach of keeping consumers at the heart of the video.

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Business Ad Usual! Ogilvy's homemade experiment during lockdown

NEW DELHI/MUMBAI: The ongoing 21-day lockdown in the wake of n-COVID19 in the country has posed unprecedented challenges for the ad world. With entire companies forced to work from home and shoots halted, it has become quite difficult to conceive new video campaigns, at a time when content...

MAM Media and Advertising Ad Campaigns
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Tata Sky launches ‘Full Family Jingalala’ campaign

MUMBAI: Tata Sky, India’s leading content distribution platform has launched a new integrated campaign ‘Full Family Jingalala’ to tell families about the possibilities which can open for them through Tata Sky. The campaign is focused on showcasing some customer centric features of Tata Sky - a...

MAM Media and Advertising Ad Campaigns
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Tata Sky appoints Anurag Kumar as chief communications officer

Tata Sky, India’s leading content distribution platform has announced the appointment of Anurag Kumar as its Chief CommunicationsOfficer.

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