Anu Sikka

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Pre-school kids content’s monetisation and viewership challenges

Animators have long contemplated the complexity of producing pre-school content for the ages of two to four years. On the third day of FICCI Frames 2019, executives from the industry spoke about ‘Catching youngest viewers: Powering the kids network and advertisers ecosystem through data’.

Specials Event Coverage Ficci Frames
Effective story-telling in India is yet to evolve, says Viacom18 SVP Anu Sikka

MUMBAI: The animation services market in 2016 mostly continued to be dominated by outsourced projects from television and film sectors, which accounted for around 85 per cent of the total animation services turnover in India. However, there are a few exceptions such as Nick, which has been the...

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