• Pepe Jeans unveils AW23 campaign: "W11 Love from London" with model Lila Moss

    Mumbai: As Pepe Jeans London celebrates its 50th anniversary under the seasonal story “I Love London”, the original L

  • Sonic turns 10, celebrates with special campaign ‘Tenniversary’

    Mumbai: Sonic, part of India’s kids entertainment franchise Nickelodeon, is celebrating the completion of its decade-

  • Tata Sky celebrates its 15 years jingalala journey in latest campaign

    Mumbai: Content distribution and pay-TV platform Tata Sky is celebrating its 15 years’ journey with a new campaign th

  • Chingari marks first anniversary with #SaalEkChingariAnek campaign

    Mumbai: Socio-commerce app Chingari has launched #SaalEkChingariAnek to mark its first anniversary.

  • COLORS INFINITY celebrates its third anniversary with a BIG BANG!

    MUMBAI: Celebrating the occasion of its third anniversary with much gusto and zest, COLORS INFINITY is treating fans

  • Scope for more news agencies in the country: Tewari

    Submitted by ITV Production on Mar 21

    NEW DELHI: Information and Broadcasting (I&B) Minister Manish Tewari feels there is scope for setting up more news agencies in the country considering the growth potential of the media sector and the flow of information in the news segment.

    Speaking at the 52nd anniversary celebrations of United News of India (UNI) Tewari said that the potential was tremendous as these agencies facilitated information flow at the sub-regional, regional and national level.

    The increase in number of news agencies would not only enable local based news being highlighted at the national level, but also enable such agencies to balance news dissemination at the national and local level, he added.

    Taking into account the diversity of information dissemination, such mechanisms would enable local issues being highlighted as prominently as those at the national level.

    Tewari also said that there was urgent need to outline sustainable revenue models. Quoting the instance of the digitisation process, the Minister said it was an attempt to bring about transparency and a long term sustainable process in the broadcasting sector which would help all stakeholders.

    The revenue models would also have to take into account the parameters that were addressing different audiences with the emergence of new media platforms and instant communication mechanisms.

Subscribe to