MUMBAI: Big CBS Prime is launching two new shows titled ?48 Hours? and ?Chaos? on 28 January.

The American documentary series ?48 Hours? will air Monday to Thursday at 10.30 pm. Meanwhile, ?Chaos? is a comedy drama that will telecast on same days at 11 pm.

Big CBS business head Anand Chakravarthy said, "With our two remarkable new shows, ?Chaos? and ?48 hours?, Big CBS Prime is guaranteed to appeal to the changing preferences of the elite urban Indian male. The contemporary concepts, the fast-paced action and high adrenaline that the shows have to offer will resonate well with our viewers while providing marketers with a strong platform for reaching out to their target audiences."

?Chaos? highlights the events in the lives of a group of four CIA spies who work at the Office of Disruptive Services. The group renames themselves as the Cocky, Intelligent, Awesome team, as the men collectively combat threats to national security amidst the rampant incompetence existing within the bureaucracy and the incessant political bickering, leading to hilarious situations. The show will feature actors Freddy Rodriguez, James Murray and Eric Close in lead roles.

?48 Hours? is an investigation series that delves into a single subject, examining it from multiple angles with its saturation coverage and action-driven style.

Big CBS Prime will be promoting both the new properties across digital and social media platforms for increased visibility among target audiences while ensuring optimal impact and reach to connect with its viewers.

Mumbai: Big CBS Love is all set to air the 12th season of the singing reality show ?American Idol?, concurrent with the US.

American Idol season 12 will premiere on 18 January and will air every Friday and Saturday at 9 pm.

To be hosted by Ryan Seacrest, the show will be judged by Mariah Carey, Nicki Minaj, Keith Urban and Randy Jackson.

Big CBS business head Anand Chakravarthy said, ?Staying true to our promise of providing the latest and hottest content to our viewers, we are really excited to present viewers with the unique opportunity to watch American Idol Season 12 concurrent with the US. Keeping in mind the current scenario post-DAS, the show will reach a larger audience base across consumer segments, while simultaneously offering marketers an excellent platform to reach out to their target audiences.?

The latest season of American Idol will witness a re-jig with small-towners being able to be a part of the show through the ?AI Small Town Audition Bus Tour? which will visit 10 small towns in USA.

The season will go digital with the ?Nominate An Idol? Program which enables friends and family members to secretly nominate introverted singer hopefuls through a video helping them proceed to the next round.

Big CBS Love is promoting American Idol Season 12 heavily through a 360-degree marketing campaign which reaches out to audiences through multiple touch-points like print, radio, electronic, OOH and digital mediums.

The channel will also host an online talent hunt for aspiring singers called ?Love To Sing? with Talenthouse.com which will allow fans from across the country to be a part of the American Idol experience. The winner of the ?Love to Sing? contest will get the unique opportunity to witness American Idol Live in Los Angeles, USA.

MUMBAI: Big CBS Love is launching a new television drama series titled ?Melrose Place?.

Starting 7 January, the show will air every Monday to Thursday at 10 pm.

The show will feature actors like Laura Leighton, Katie Cassidy, Heather Locklear and pop singer Ashlee Simpson in prominent roles.

A franchise of the popular drama series 90210, Melrose Place follows the lives, careers, trials and tribulations of a group of young tenants who reside in the same apartment building in the trendy and fashionable Melrose neighbourhood of Los Angeles.

As the young professionals work towards achieving their goals, drives and desires, the murder of their 40-year-old landlady leads to a mystery where everyone is a suspect with a motive to kill her.

Big CBS Network business head Anand Chakravarthy said, ?With an intriguing plot catering to the urban elite audiences, Melrose Place will further amplify our promise to provide the latest, freshest and hottest content to our viewers. The show has a great mix of Passion, Glamour and Lust as a back drop to a murder mystery, a heady mix certain to go down well with audiences.?

?The show will be promoted extensively via a robust digital campaign while primarily targeting social platforms. It is a great opportunity for marketers and advertisers with multiple engagement avenues enabling them to reach out to their target audiences,? he added.

MUMBAI: Big CBS Network is all set to introduce a host of new programming on its English General Entertainment channels (GEC) - Big CBS Prime and Big CBS Love this December.

Big CBS Prime is bringing back the ?India?s Sexiest Bachelor? while Big CBS Love will launch two new shows- ?Bridelicious? and ?Gossip and Gravy?.

?India?s Sexiest Bachelor Season 2? chronicles the lives of some of India?s "youngest", "sexiest" and "most successful" single men who are chosen through an audience poll. The show will be hosted by model-turned-actress Sarah-Jane Dias.

?Bridelicious? is a new reality show that focuses on making a woman?s most special day - her wedding day - the most memorable by helping the bride with her final look. Every episode will feature two young designers who pit their skills against each other to give the bride-to-be a distinct look. VJ-turned-actress Nauheed Cyrusi will accompany the brides and their families on this reality show.

Jointly hosted by model Shamita Singha and singer-anchor Shibani Dandekar ?Gossip and Gravy? will showcase the lives of the urban woman?s favourite Indian and international celebrities along with an array of healthy recipes. Additionally, both the hosts will also share tips and secrets on how to look fit like the celebrities.

Big CBS Business Head Anand Chakravarthy said, "The innovative outreach program will provide marketers with exciting opportunities to connect with their target audience. We also have some standalone digital properties to promote in collaboration with Talenthouse for these new properties, thereby opening up more engagement opportunities for brands. The shows deliver excellent brand integration opportunities to multiple categories and with this line-up of hosts, brands stand to get excellent imagery associations as well."

MUMBAI: Big CBS Networks is launching the latest season of ‘American Idol‘ on 15 October.

The eleventh season of the singing reality show will simulcast on three channels of the bouquet - Big CBS Prime, Love and Spark.

To be hosted by Ryan Seacrest, the show will air from Monday to Thursday at 9 pm across all three channels.

The panel of judges includes Steven Tyler, Jennifer Lopez and Randy Jackson.

The channel has partnered with brands like Reliance Mobile, Microsoft and Nivea for the property.

Big CBS Networks business head Anand Chakravarthy said, "This show, once again, is in keeping with our endeavor of offering the latest-freshest-hottest of global entertainment to India. American Idol the pioneer of all singing reality television shows, promises to generate excitement on television amongst the relevant audiences. We are happy to be offering audiences with exciting content while offering marketers the perfect platform to reach their audiences with maximum return."