Brands
Amitabh Suri named CEO of Flying Machine
Ahmedabad: Arvind Fashions is doubling down on execution. The Lalbhai Group company has appointed Amitabh Suri as chief executive officer of Flying Machine, adding the role to his current mandate as ceo of U.S. Polo Assn. in India, as it recalibrates its brand engine for a fast-shifting apparel market.
The move puts Flying Machine, India’s first homegrown denim label, under a leader known for scaling lifestyle brands at speed. The brand will continue to anchor itself around youth-led fashion, denim-first design and relevance for millennials and Gen Z, segments where competition is intensifying.
Suri brings over 25 years of experience across apparel and lifestyle retail, spanning brand building, retail operations, supply chain leadership and omni-channel strategy. At Arvind Fashions, he has grown the U.S. Polo Assn. into one of India’s largest casualwear brands, clocking revenues of over Rs 1,800 crore across menswear, womenswear, kidswear, footwear and innerwear.
Before joining Arvind, Suri spent 18 years at Indian Terrain Fashions, transforming it from a wholesale-led business into a listed retail brand with turnover reaching Rs 415 crore. His international exposure includes a stint as ceo of Iconic at Landmark Group, where he oversaw operations across the UAE, Kuwait, Qatar and Saudi Arabia.
Earlier, he served as president for exclusive brands and private labels at Shoppers Stop, managing a Rs 800 crore portfolio that included Jones New York, French Connection UK, Back to Earth and Glam X Disha Patani.
With Suri now steering two of Arvind’s key brands, the message is clear. In a market where denim is being rewritten for a younger, faster consumer, Flying Machine is betting on seasoned hands to move quicker, sharper and louder.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
