• RTL Group joins forces with CBS Studios International

    MUMBAI: The RTL Group is joining forces with CBS Studios International to launch two channels, one focused on general

  • Big CBS networks wins big with simulcast of America's got talent

    Submitted by ITV Production on Aug 17

    Mumbai: Popular reality show America?s Got Talent which airs on India?s No. 1 English Entertainment network, BIG CBS, has been rated as the No. 1 show amongst the top English General Entertainment Channels. The show which is simulcast on BIG CBS PRIME, LOVE and SPARK has become a top preference in English entertainment for viewers and has garnered a GRP of 3.14 among the Digital C&S SEC A Males 15+, 5 Metro audience, according to TAM ratings for Week 32.

    Surpassing all leading shows on other English GECs to become the No.1 show, America?s Got Talent was leading with a GRP of 3.14. America?s Got Talent was followed by Excused which airs on BIG CBS LOVE, and ahead of Masterchef Australia, Two & A Half Men and The Simpsons (STAR World).

    America?s Got Talent has also catapulted BIG-CBS Love to a leadership position above rivals STAR World and AXN in the weekly channel GRP race. Love garnered 5 GRPs in week 32, compared to 4.9 GRPs of AXN 4.1 GRPs of STAR World, 3.7 GRPs of BBC Entertainment and 3.6 GRPs of Comedy Central among Digital C&S SEC A Females 15+, 5 Metro audience

    Talking about the same, Company Spokesperson said, ?We have seen a steady increase in the popularity of reality shows. Our offering of the latest-freshest-hottest with the most recent season of the international hit reality show America?s Got Talent has worked excellently with the upwardly mobile audiences seeking this content. Our decision to simulcast the show across the channels has paid off grabbing the necessary eyeballs and ensuring the show tops the charts! We will continue to offer our audiences a varied palette of the best international programs on our Channels.?

    Currently, the talent based reality show is airing its sixth season in India. The show has a jury that comprises of famous personalities like Howie Mandel, Sharon Osbourne and Piers Morgan and airs every Monday to Thursday at 9pm.

    The BIG-CBS Network plans to follow-up the success of America?s Got Talent with two of the biggest reality shows on global TV ? Latest Seasons of X-Factor USA and American Idol in the coming months.

    Image
Subscribe to