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Impact of Covid2019 on global ad spends on Indian ad industry

The Covid2019 pandemic has presented serious challenges when it comes to stabilising the overall economy amidst lockdown, one of which is changing industry dynamics. Covid2019 has impacted the way brands, agencies and various other businesses work which disrupted the ever-evolving advertising and...

MAM Marketing MAM
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Modi 2.0: The year gone by for I&B ministry

The ruling Bharatiya Janta Party (BJP) recently completed one year in its second term in office at a time when the world reels under the novel SarsCoV2 crises. Through this year, the government has taken several key decisions and measures which have kept the ministry of information and broadcasting...

Regulators I&B Ministry
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Tata Sky launches new, improved offer on Tata Sky Binge+ Android STB

MUMBAI: Tata Sky announced a new and improved offer on India’s next-generation Android set-top box Tata Sky Binge+, aimed at providing customers an upgraded and immersive content-viewing experience. Introduced at a subsidised rate of Rs 3,999, the new offer will enable subscribers to watch both...

iWorld Over The Top Services
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Amazon Prime to premiere Amitabh Bachchan, Ayushmann Khurrana-starrer Gulabo Sitabo

MUMBAI: Amazon Prime Video today announced the global premiere of the highly anticipated Hindi film Gulabo Sitabo exclusively on the streaming service. Directed by Shoojit Sircar, the film stars Amitabh Bachchan (Black, Piku) and Ayushmann Khurrana (Shubh Mangal Zyaada Saavdhan, Andhadhun) in the...

iWorld Over The Top Services
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How Covid2019 is affecting outdoor media

Outdoor advertising had a fantastic 2019. Defying predictions, India’s OOH (Out Of Home) industry, grew at over 15 per cent. Driven by IPL, elections and a huge increase in the OTT industry’s outdoor advertising, the industry saw a big increase, enabled adequately by digitization. The industry...

MAM Marketing MAM

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