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Mumbai: As the Russia-Ukraine ongoing war has escalated over the days, the entertainment conglomerate WarnerMedia decided to pause “all new business" in Russia, CEO Jason Kilar said. This announcement comes a few hours after Discovery Inc, which is set to soon close its acquisition of WarnerMedia,...
ShortsTV- 24x7 linear and OTT channel dedicated to short-form content has announced a partnership with Amazon to launch ShortsTV on Amazon Prime Video channels in India.
Mumbai: Amazon Prime Video has launched a unique campaign to celebrate the festive season, urging its customers & fans to reconnect with their loved ones. In a year that saw people turning to streaming platforms like Prime Video as their preferred entertainment destination, the campaign urges...
Mumbai: The rise in both viewership and engagement of over-the-top (OTT) has opened up a world of possibilities for marketers looking for new and better ways to reach their consumers sitting in the comfort of their homes. Recent reports estimate that the OTT segment will grow to approximately $...
Mumbai: E-commerce brands were the biggest spenders before and during the IPL, with Vivo and Amazon Prime at the top of the recall hierarchy given their high media spends on the tournament. This was followed by the durables & automobile industries, according to the 'Hi-Cricket' study...
