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How brands are communicating with Gen Z

The past few years have seen a paramount growth of digital, and communication has taken a new language that is less formal and concise. The use of interactive social media tools like memes, emojis, and GIFs have taken over the language of the brands as well, who are using these to reach out to the...

MAM Marketing Brands
In an industry first, Airtel brings Amazon Prime benefits to Prepaid

Amazon and Airtel have deepened their relationship by enabling Amazon Prime membership benefits for Airtel prepaid customers.

iWorld Over The Top Services
Akshay Kumar makes his digital debut with Amazon's upcoming Prime Original series 'THE END'

Amazon Prime Video today announced Indian Superstar, Akshay Kumar, as lead actor in Amazon’s upcoming action-packed Prime Original thriller series, THE END (working title). Coming from Abundantia Entertainment, the creators of critically acclaimed Prime Original Series, Breathe, the show, also the...

iWorld Over The Top Services
Media consumption in India growing @9% in last 6 years: CII-BCG report

The Indian media industry, experiencing disruptions, is witnessing an increase in consumption that has been facilitated by proliferation of broadband too and over the last six years has been growing at nine percent.

Television TV Channels Specialised and Niche
Amazon heavily dependent on Diwali sale for revenue

Not only do Indians eagerly await Diwali but so does Amazon it seems. The largest online retailer across the world has published a mixed result for the third quarter. While its revenue fell short of Wall Street expectation, it posted a record profit.

iWorld e-commerce

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