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Throwback2020: The great show that Indian e-commerce industry put up

It was more than a decade-and-half long journey for the e-commerce industry in India to grow from a ticket booking platform to an  offeror of everything - from a needle to a car - online.

Specials Year Enders
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BARC week 49: Lizol led the brand tally

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 5 December and 11 December 2020. The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All...

Television TV Channels Viewership
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Indian Brand Mivi Launches First Made in India Bluetooth Speaker ROAM 2

Mivi, a homegrown electronics brand, today launched its first Made in India product. ROAM 2 which is the upgraded version of its highly successful product ROAM 1.0 is the 1st Bluetooth speaker which is fully Made in India. This is the first product Mivi has produced in India end to end i.e. from...

MAM Marketing MAM
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BARC week 48: PolicyBazaar leads the brand list

The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 28 November and 4 December 2020.

Television TV Channels Viewership
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PubNation: Converging segregated data should be next big martech success

The confluence of marketing and technology has reshaped how sales and promotions are done by marketers. With the infiltration of digital technologies even in the remotest corners of the world, marketers now sit on loads of data and possess the means to target their customers better.

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