• 9XM Celebrates World Music Day With the ?9XM WALL OF MUSIC?

    Submitted by ITV Production on Jun 21

    MUMBAI: 9XM, India?s leading Bollywood Music Channel, is celebrating the World Music Day on 21st June with a unique on-ground innovation aimed at all the Bollywood music fans. The Channel is creating India?s very first digital music wall called the ?9XM Wall of Music? offering free downloads of the latest Bollywood songs. The 9XM Wall of Music will be installed at the Chatrapati Shivaji Terminus in Mumbai and DAME Shivaji Stadium in Delhi.

    Based on the Augmented Reality technology, the 9XM Wall of Music will enable multiple songs downloads from the latest Bollywood movies. People can download songs by scanning the Bollywood movie posters placed on this wall, with their smart phone devices. People who do not own a smart phone can also download songs from the 9XM Wall of Music by sending a SMS to 54646 to get the song link on their phones for further download.

    Speaking on this initiative Mr. Amar Tidke, Sr. VP & Content Head, 9X Media Group said ?June 21st is celebrated as the World Music Day across the world. This designated day of free music will be celebrated by 9XM in a grand way by providing unlimited free downloads of the latest Bollywood hit songs. As India?s leading music channel 9XM has become synonymous with first-of-its kind innovations. And this time around too we are confident that this unique offering will make the World Music Day extremely memorable for Bollywood music fans.

    The World Music Day originated in France and is celebrated annually on June 21. It is a day when the world celebrates the magical gift of Music. Anyone can make music on World Music Day, in some cases in any location, provided one rule is followed: The music must be free.

    The 9XM Wall of Music will be promoted with a 360 degree plan across on air, print and digital platforms.

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  • 9XM presents Bheegi Billi's own version of Kolaveri Di

    Submitted by ITV Production on Dec 27

    MUMBAI: 9XM, India?s No.1 Hindi Music Channel, in collaboration with Sony Music India has launched its own version of the song that has created a rage world over - ?Kolaveri Di?, starring 9XM?s Bheegi Billi. Titled ?Why is Bheegi Billi Just Like This?, the animated version, developed by the in-house team at 9XM, showcases various ?oops moments? faced by Bheegi Billi.

    Speaking on the initiative, Mr. Amar Tidke, Head of Programming, 9XM said "We are pleased to collaborate with Sony Music India and present our viewers with a kickass animated version of Kolaveri Di. It is our constant endeavor to provide content on the channel that is not only entertaining but also current and topical. 9XM?s viewers have always appreciated the innovative programming, be it the Bakwaas Band Kar specials, the Bheegi Billi brand integrations or the series on 9XM Investigates. 9XM has always recognized the power of music and is the only channel in the country to have gone ahead and created its own rendition of the song that?s taken the world by storm! Keep watching the Channel for many more such innovations."

    Kolaveri Di from the upcoming Tamil film ?3? is written and sung by superstar Dhanush and is composed by music director Anirudh Ravichander. The song instantly became viral upon its official release by Sony Music India, garnering massive hits on YouTube. Within a few weeks, YouTube honored the video with a Recently Most Popular Gold Medal Award for receiving a large number of hits in a short time.

    Mr. Sanujeet Bhujabal, Marketing Director, Sony Music India said, "Kolaveri Di has become an anthem where in people across the globe are humming the song and creating their own versions. We are happy to be associated with 9XM where in the song and its concept will be featured in a new creative format and I am sure people will enjoy this too."

    In the recent past 9XM had teamed up with Sony Music for music integration between FIFA World Cup 2010?s official anthem -?WAKA WAKA (This Time for Africa)? and 9XM?s football anthem featuring the animated characters. This initiative received a stupendous response from Viewers making it an instant hit on the Channel.

    Stay tuned to 9XM to watch the very innovative version of Kolaveri Di featuring Bheegi Billi. You can also watch the song on www.9xm.in and download the full length video and audio of the song or the wallpaper through mobile phones. You can also set the song as your caller tune and ringtone [sms ?Billi? to 56060].

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  • 9XM's Bade, Chote & Bheegi Billi to make their on-ground debut at Comic Con Express Mumbai

    Submitted by ITV Production on Oct 20

    MUMBAI: For the first time ever, 9XM?s most popular and iconic animated characters - Bade, Chote and Bheegi Billi will come out of TV screens to meet their fans at the Comic Con Express Mumbai. An event dedicated to the preservation and promotion of the comic and graphic art medium, the Comic Con Express Mumbai will be held on 22nd & 23rd October 2011 at the World Trade Centre, Cuffe Parade. 9XM is the Music Partner for Comic Con Express Mumbai.

    Commenting on the initiative, Mr. Amar Tidke, Head of Programming - 9XM, said, "For the first time since we launched 9XM, our fans will get to meet with our iconic characters Bade, Chote and Bheegi Billi - live & in person! These characters with their unique style of humor have made 9XM popular amongst all the target groups. Comic Con Express Mumbai is an apt platform for our animated characters. 9XM fans will definitely cherish their meeting with Bade, Chote and Bheegi Billi. In the near future, we also plan to take these characters to other key metros across India for similar interactions in true 9XM style."

    Bade-Chote and Bheegi Billi with their rib-tickling animated shows on 9XM have received an overwhelming response from viewers across the length and breadth of India. Bade-Chote are like a combination of sock and shoe, inseparable and together they host the most popular show on 9XM called Bakwaas Band Kar. Bheegi Billi -- who fancies himself as a rocker, is like most youth of today. He connects with the youth by singing acoustic ballads about his insurmountable, life-crippling problems like the lack of pocket money and girlfriends, and about not being the best sportsman or scholar of the school, or not being the most popular guy too! Bheegi Billi croons his sob stories in the most entertaining manner, making him very popular with the youth.

    At the event, 9XM fans will also get an opportunity to win some super cool goodies by answering simple questions about Bade-Chote, besides posing for pictures with the 9XM characters.

    So head to Comic Con Express Mumbai to meet and interact live with Bade, Chote and Bheegi Billi.

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