iWorld
aha and GluedIn unveil ‘Minis’ – A new frontier in short-form content
Mumbai: aha, India’s No.1 local OTT platform, proudly introduces “aha Minis,” a dedicated section within its mobile app catering to short videos. Aligned with global trends emphasizing the surge in “short-form content consumption” by the youth, this strategic move aims to diversify aha’s content portfolio, solidifying its position as the ultimate entertainment local destination,
“aha Minis” debuts with an extensive collection of captivating video content, featuring highlights, memes, mashups, and behind-the-scenes (BTS) glimpses. Anticipating a significant surge in user engagement, aha Minis provides a seamless and immersive viewing experience, easily accessible through a dedicated Minis category on the home navigation bar of aha’s mobile app.
In a groundbreaking collaboration, aha has partnered with GluedIn, a Singapore-based SaaS company specializing in technology for short videos, social features, and user-generated content within existing apps. This partnership has yielded a comprehensive roadmap, reflecting aha’s commitment to offering a diverse array of short-form videos and showcasing its dedication to sustainable and engaging content.
Commenting on the launch, Product& Analytics VP Dilip Chandra said, “Our strategic objective is to capture the attention of a younger demographic audience, and in pursuit of this goal, we are excited to introduce ‘Minis’ – a dedicated section within the aha app designed exclusively for short-form content. Through our collaboration with GluedIn, we have empowered ourselves to provide a dynamic and personalized experience for our users. With the launch of Minis, we are confident that it will swiftly evolve into a central hub for entertainment within the aha app, redefining the way our users engage with our platform.
Adding to the excitement, GluedIn CEO Puneet Johar said, “Collaborating with aha on Minis has been an exhilarating journey. Our shared vision for revolutionizing short-form content experiences through advanced technology is now a reality. The partnership represents a significant step forward in providing users with a seamless and engaging platform, and we are thrilled to contribute to aha’s success in this endeavour.”
iWorld
Zee Music elevates Sujal Parekh to senior management personnel role
Former Warner Music executive to drive next phase of music growth
MUMBAI: Zee Music Company has elevated Sujal Parekh to the role of senior management personnel, signalling a sharper push on scaling its music business.
Parekh, who currently serves as business head at the company, will now spearhead the next phase of growth, with a focus on expanding Zee Music’s footprint across platforms and audiences.
With over two decades of experience, Parekh brings a strong mix of financial and operational leadership, largely within the media and entertainment sector. Prior to joining Zee Music, he held key leadership roles at Warner Music Group, where he served as general manager operations for India and SAARC, and earlier as finance director for the region.
During his tenure at Warner, Parekh played a central role in strengthening the company’s regional presence. He led the acquisition and integration of platforms such as Divo TV, E-Positive, SkillBox and Global Music Junction, helping expand its reach across digital media, regional content, artist management and live entertainment.
Before Warner, Parekh spent over a decade with Bigtree Entertainment Pvt. Ltd., where he rose through the ranks across finance roles, eventually serving as associate vice president finance.
His early career included stints in audit and accounting, building a solid foundation that has underpinned his leadership journey in the music and media business.
With this elevation, Zee Music is clearly tuning its leadership bench for growth, betting on Parekh’s blend of strategic and operational expertise to hit the right notes in an increasingly competitive music landscape.
