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Manoj Jagyasi and the promise of Bharat24

Referred to as the turnaround man amongst kith and kin, Manoj Jagyasi was recently appointed as a chief business officer & strategic advisor to the board of month-old Hindi news channel Bharat 24.

Television TV Channels Viewership
Disney+ Hotstar launches LEAP program for agencies

Disney+ Hotstar has announced the launch of LEAP - An educational program for agency planners on advertising solutions and online video marketing on Disney+ Hotstar.

iWorld Over The Top Services
How Covid2019 impacted ad rates & consumption of news genre

Covid2019 impacted every category of the television business. In the news genre, ad volumes, as well as ad rates, were hit initially, but have since regained momentum. There was a massive surge in viewership, which is now beginning to stabilise.

Television TV Channels News Broadcasting

Photo by Austin Distel on Unsplash

Brands should focus on creating content that fits their space

Every individual during the lockdown is trying to master one or the other skill.  But they are not realising that it is okay to ignore the pressure of productivity. Apparently, productivity is not a synonym for safety, health or sanity.

MAM Marketing MAM
Agencies should add news genre to regular planning: Network18's Karan Abhishek Singh

The news genre should be included by agencies for its impact as a full planning platform and not just an add-on. This was the view echoed by News18 Network CEO-languages Karan Abhishek Singh at Tele-Wise Tamil 2019 organised by on 6 August 2019.

Television TV Channels Regional