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61% consumers watch online video content like YouTube/OTT on their mobile/home TV: Axis My India Sep CSI Survey

Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues.

iWorld Video On Demand
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Brands are allocating nearly 25-30% of their budgets to influencer marketing: GroupM's Ashwin Padmanabhan

The advertising & media landscape in the country is evolving every day, especially during the pandemic with the exponential growth in the digital segment. According to the market research firm Statista, the influencer marketing industry is a new-age advertising segment.

MAM Marketing MAM
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Looking for the missing creativity in print ads

NEW DELHI: Who says print is dead? It is certainly not for the advertisers, and many media planners will vouch for the medium. If you count yourself among those believein numbers rather than words, the latest dentsu report points out that despite the Covid-imposed shrinkage, print advertising...

MAM Marketing MAM
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CNN-News18 wraps up the year with a special programming lineup

NEW DELHI:  CNN-News18, one of the leading national English news channel has kept the engagement and entertainment quotient high throughout 2020 with the best of shows in the most interesting and unique format. As India prepares to bid adieu to the year that 2020 was, CNN-News18 plans to usher in...

Television TV Channels News Broadcasting
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Advertising in newspapers most trusted by consumers: ASCI-ISA report

Advertising seen on traditional media continues to enjoy high trust amongst consumers, with newspapers (86 per cent) emerging as the most trusted, a report by the Advertising Standards Council of India (ASCI) and the Indian Society of Advertisers (ISA) stated.

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