Aditya Birla Group

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Applause Entertainment expands into Southern markets; unveils Chennai office

Aditya Birla Group's venture Applause Entertainment on Tuesday announced its expansion in the southern market and set up a dedicated office in Chennai. Buoyed by the opportunities that regional OTT space presents, Applause will further develop its South content acquisition and creation strategy.

iWorld Over The Top Services
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Applause Entertainment announces plans to acquire and produce regional content

Aditya Birla Group venture Applause Entertainment plans to foray deep into acquiring and upgrading the regional offerings and aim to have a robust and comprehensive slate of content. The content house will continue to focus on premium dramas for its regional productions.

Television Production House Film Production
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Aditya Birla Group’s Tasva unshackles Indian groom from social codes of conduct in new campaign

Mumbai: Tasva, a new men’s ethnic wear brand by Tarun Tahiliani and Aditya Birla Group has launched its latest campaign ‘Sada Mast Raho.’ The campaign, conceptualised by Taproot Dentsu, the creative agency from dentsu India, challenges the social code of conduct prescribed for the groom at his...

MAM Media and Advertising Ad Campaigns
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Applause Entertainment licenses 400+ titles from Amar Chitra Katha

Mumbai: Aditya Birla Group-backed content studio Applause Entertainment has announced a partnership with Amar Chitra Katha, a player in the children’s publishing segment.  As part of the collaboration, Applause Entertainment has acquired the license to Amar Chitra Katha catalogue, of more than 400...

Television TV Channels News Broadcasting
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Brands salute the indomitable spirit of frontline workers on May Day

MUMBAI: As we celebrate one more May Day, also called the International Day of Workers or International Labour Day, dedicated to workers and labourers across the world (from behind closed doors in the safety of our homes), it becomes even more important to recognise the invisible labour of those...

MAM Marketing Brands