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Zenith report says online video viewing to cross 1 hour a day

Consumers across the globe are becoming increasingly engaged with online videos. Zenith’s Online Video Forecasts 2018 reveals global consumers will spend watching online videos more than one hour on average this year. From 2017’s 56 minutes, the average will go up to 67 minutes.

iWorld Over The Top Services
MPA forecasts India to lead APAC in ad spend growth

Ad growth in India–a contender for Asia’s most dynamic market–was weighed down in 2017 by the lingering effects of demonetisation as well as a new goods and services tax, which disrupted advertiser supply chains, inhibiting marketing activity in the process, according to a Media Partners Asia (MPA...

MAM Marketing MAM
Price cuts, higher ad spend fail to buoy Colgate's sales

MUMBAI: The price of Colgate-Palmolive Co's shares plummeted on Friday after the company reported lower-than-expected quarterly sales despite spending more on advertising and cutting prices. The world's largest toothpaste maker said gross margins fell to 59.8 percent in the fourth quarter from 60.4...

MAM Marketing MAM
GroupM downgrades 2013 global ad spend

MUMBAI: Due to the continuing sluggishness in the US and European economies, the global ad spend in 2013 will grow by 4.5 per cent, as per GroupM’s revised forecast.

MAM Marketing MAM

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