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Wait-n-watch till India-Zimbabwe match - ad agencies

Will the uproar created by the pathetic performance of the Indian cricketers in the World Cup thus far scare away advertisers? Are advertisers planning to distance themselves from the losing team members by opting for non-controversial creatives?

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Food processing ministry on the hunt for ad agencies

The ministry of food processing industries, government of India, is on the look out for ad agencies to launch a comprehensive media campaign.

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Pakistan I&B minister urges ad agencies to prop up country's image

ISLAMABAD: Our neighbours are realising the value of advertising. Pakistan federal minister for information and broadcasting (I&B) Sheikh Rashid Ahmed has asked advertising agencies to play a larger role in the image building of the country,

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One-stop specialised direct marketing units woo ad agencies and clients

MUMBAI: "Stick to core competencies - outsource the rest" seems to the mantra for ad agencies! A new breed of one-stop direct marketing shops for loyalty programmes.

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Ad agencies take creativity to the loo

MUMBAI: It's time to take creativity to the loo! Well, at least for some ad men abroad. To demonstrate the importance of the restroom to office workers, Kimberly-Clark Professional has made an offer that two advertising agencies couldn't refuse.

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