Amazon, Flipkart, Myntra maintain relevance with targeted marketing

The first day of Goafest 2019 saw the three e-commerce giants-Amazon, Flipkart and Myntra-share the stage to talk about the changing marketing ecosphere and the role of marketers. Amazon director mass and brand marketing Ravi Desai, Flipkart associate director for brand marketing and head digital...

BrandVid - Can a brand become a media company?

Traditional media companies today have a very diverse story and narrative no matter what the subject. A consistent story is shared across paid, earned and owned media. However, media companies are more than that today. They create programming and/or distribute it. They also share the content via...

Viacom's unique initiative to train technology startups with its property, VStEP.

Want to make Viacom18 digitally transformed via VStEP: Achint Setia

For every young graduate today, the fairytale dream is no more finding a stable job in an MNC. Instead, youngsters are eager to leave a mark with their world-changing ideas. But launching a startup is no piece of cake. They may have the expertise, the financial backers and the time but what they...

Viacom18 partners with Anthill Ventures for AR, VR

MUMBAI: Anthill Ventures, an investment and scaling platform for early-stage startups, has partnered with Viacom18 for an accelerator program called Anthill Studio. With this partnership, the studio will provide additional market access opportunities to the startups of Anthill Ventures.