Abhijit Avasthi

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Comparative advertising gets thumbs up from advertisers

MUMBAI: A brand trying to downplay its competition is nothing new. For years now, one has witnessed a brand praising itself and claiming to be better than its rival. What has changed over the years is the method; from ambush to disguise to in-your-face co

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Ogilvy & Mather bags Center Fresh campaign

MUMBAI: Center Fresh will now be available in a different flavour.

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Center Fresh ropes in Dhanush as its brand ambassador

MUMBAI: Perfetti Van Melle India (PVMI) has signed on singer and actor Dhanush as the new face for its flagship chewing gum brand Center Fresh. Dhanush will feature in the new television commercial of the brand and in all mobile and internet communication

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Anurag Kashyap features in new TVC for Cadbury

NEW DELHI: Cadbury Dairy Milk Shots‘s new TVC has been launched to introduce the Rs 10 pack called ‘Shots with Friends‘ featuring filmmaker Anurag Kashyap. The TVC hit screens across the nation on August 1, 2012 and is present across 60

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OgilvyOne appoints Graham Kelly as executive creative director for India

MUMBAI: OgilvyOne Worldwide has appointed Graham Kelly as executive creative director for India.

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